The Formula 1 Exhibition featuring F1 cars, memorabilia, previously unseen photographs, and more was presented on Thursday at La Rural. The display will open to the public on Saturday, making Buenos Aires the first South American pitstop of a tour that is set to later hit other cities in the continent.

“This started in 2023, when we first saw the exhibition in Madrid,” Sebastián Bulgheroni, Global Chief Commercial Officer for organizers Fenix Entertainment, told the Herald. “We were amazed and decided it was something that had to come to Argentina, with the rich history we have in F1.”

Bulgheroni highlighted the producers’ openness to bring it to Buenos Aires, saying conversations “flowed quickly” and without any major issues.

“It says a lot about the place Argentina occupies in the F1 world,” said Bulgheroni, adding that Buenos Aires is only the fifth city in the world where the F1 Exhibition is held and the first in Latin America.

The showcase arrived in Buenos Aires with great timing. F1 began its 75th anniversary season last Sunday with the sport’s following in the country at peak enthusiasm riding the Franco Colapinto wave.

“There’s a lot of talk around F1 right now, and hosting this event with the support of the series undoubtedly makes us think and wish that the competition could come back to the Buenos Aires circuit very soon,” said Bulgheroni.

The exhibition features single-seater cars from different eras and a wide range of historical objects, such as helmets and suits, taking fans from the dawn of the sport to its modern day, explaining how developments in speed, safety, and technology came about.

Bulgheroni told the Herald he couldn’t choose his favorite item in the show. However, he highlighted those that will only be exhibited at the Buenos Aires edition: Juan Manuel Fangio’s last race car and Franco Colapinto’s karting race suit from the early days in his career.

“It’s very special to have items belonging to the drivers who wrote and continue to write the pages of Argentina’s history in F1,” he said. “They generate a different feeling for us.”

The presentation will run at La Rural until June 1. Tickets start at AR$38,000 (US$29 at the MEP rate). The full experience, including fast lane access, a 15% discount on merchandise, a photo on the F1 podium, and a turn to do a test drive on the simulator, comes at AR$72,000 (US$55 MEP). Although tickets are time stamped, the show will be open from 12 a.m. until 8 p.m. Organizers recommend visitors allow at least 90 minutes for their visit.