Wednesday
November 26, 2014

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PRINTED EDITIONON-LINE EDITION

A brief history of the Herald

“A World of Information in a Few Words”

The Buenos Aires Herald is the only English-language daily in Argentina. Each day we reach an average of 50,000 readers. The Herald offers coverage of political, economic, sports, entertainment and cultural news about Argentina and the rest of the world.

Special Sections and Supplements

Monday

Herald World Trade supplement. An 8-12 page weekly supplement that covers all aspects of local and international trade plus shipping, air and rail cargo issues. English on the side, the page for professionals that want to perfect their business English.

Herald Motoring. A 1-2 page weekly supplement that covers news on car launchings.

Sunday

On Sunday - A weekly supplement featuring features and news from the NY Times and our staff of writers. Art On Sunday, Covers local Art, antiques and auctions. Politics & Labour - A review and analysis of the week’s events by Martin Gambarotta. Food & Wine - Weekly restaurant and wine reviews of Argentine restaurants and wineries. Leisure &Travel - A review of different destinations around the world.

For your information

  1. > 78.9% of Buenos Aires Herald readers look at every page, and 40.8% reads us for advertisements not published elsewhere.
  2. > 76% of Herald readers are university educated and 8% have a Masters or Ph.D.
  3. > 90% are employed, 6% retired and 3% are students.
  4. > 8% of Herald readers are 25 years old or younger, 8% are 25-34, 41% are 35-49 and 39% are 50+.
  5. > 29% are department managers, 10% senior managers, 5% Presidents/Directors, 15% self-employed, 30% skilled technicians.
  6. > Annual salaries of readers: 21% $ 60,000+; 11% $45-60,000; and 9% $31-45,000.
  7. > 47% of readers own a house, 32% own an apartment, and 8% own a second home.

ADVERTISING

Mechanical Specifications

  1. A full page is 175 column/centimeters, 5 columns x 35 cms (10 x 13.7 inches).
  2. > Column sizes: 1 column, 4.7 cms wide; 2 columns 9.9 cms; 3 columns, 15.1 cms; 4 columns, 20.3 cms; 5 columns, 25.5 cms.
  3. > 85 line screen, right reading emulsion side down, computer system is PC send ad in original format, .tif or .e and send hard copy).
  4. > Deadline for space and artwork is 72 hours prior to publication date.

FEES

  1. Mondays to Saturdays: U$S 60 col/cm centimeter for Black & White.
  2. Sundays and supplements: U$S 70 col/centimeter.
  3. Full page Black & White (Mondays to Saturdays) = U$S 9500.
  4. Full page Black & White (Sundays and supplements) = U$S 10750.
  5. Extra charge for special page 30%.
  6. Call for volume discounts with savings of up to 50%!
  7. > Prices are in US Dollar.
  8. > 10,5% VAT not included.
  9. > For your convenience we accept credit cards.



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Director: Orlando Mario Vignatti - Edition No. 4322 - This publication is a property of NEFIR S.A. -RNPI Nº 5177376 - Issn 1852 - 9224 - Te. 4349-1500 - San Juan 141 , (C1063ACY) CABA