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August 20, 2014

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PRINTED EDITIONON-LINE EDITION

A brief history of the Herald

“A World of Information in a Few Words”

The Buenos Aires Herald is the only English-language daily in Argentina. Each day we reach an average of 50,000 readers. The Herald offers coverage of political, economic, sports, entertainment and cultural news about Argentina and the rest of the world.

Special Sections and Supplements

Monday

Herald World Trade supplement. An 8-12 page weekly supplement that covers all aspects of local and international trade plus shipping, air and rail cargo issues. English on the side, the page for professionals that want to perfect their business English. Monday wake-up by Andrew Graham - Yooll.

Sunday

On Sunday - A weekly supplement featuring features and news from the NY Times and our staff of writers. Art On Sunday, Covers local Art, antiques and auctions. Politics & Labour - A review and analysis of the week’s events by Martin Gambarotta. Food & Wine - Weekly restaurant and wine reviews of Argentine restaurants and wineries.

For your information

  1. > 78.9% of Buenos Aires Herald readers look at every page, and 40.8% reads us for advertisements not published elsewhere.
  2. > 76% of Herald readers are university educated and 8% have a Masters or Ph.D.
  3. > 90% are employed, 6% retired and 3% are students.
  4. > 8% of Herald readers are 25 years old or younger, 8% are 25-34, 41% are 35-49 and 39% are 50+.
  5. > 29% are department managers, 10% senior managers, 5% Presidents/Directors, 15% self-employed, 30% skilled technicians.
  6. > Annual salaries of readers: 21% $ 60,000+; 11% $45-60,000; and 9% $31-45,000.
  7. > 47% of readers own a house, 32% own an apartment, and 8% own a second home.
  8. > 82% own a Personal Computer and 39% are connected to the Internet.

Mechanical Specifications

  1. A full page is 175 column/centimeters, 5 columns x 35 cms (10 x 13.7 inches).
  2. > Column sizes: 1 column, 4.7 cms wide; 2 columns 9.9 cms; 3 columns, 15.1 cms; 4 columns, 20.3 cms; 5 columns, 25.5 cms.
  3. > 85 line screen, right reading emulsion side down, computer system is PC send ad in original format, .tif or .e and send hard copy).
  4. > Deadline for space and artwork is 72 hours prior to publication date.

For your information

  1. Mondays to Saturdays: $ 240 col/cm centimeter for Black & White.
  2. Sundays and supplements: $ 264 col/centimeter.
  3. Full page Black & White (Mondays to Saturdays) = $ 42,000.
  4. Full page Black & White (Sundays and supplements) = $ 46,200.
  5. Extra charge for special page 30%.
  6. Call for volume discounts with savings of up to 50%!
  7. > Prices are in Pesos Argentinos: Exchange rate $ 3,70 pesos = 1 US Dollar.
  8. > 10,5% VAT not included.
  9. > For your convenience we accept credit cards. Foreign checks must include a $30 processing fee.


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Director: Orlando Mario Vignatti - Edition No. 4226 - This publication is a property of NEFIR S.A. -RNPI Nº 5177376 - Issn 1852 - 9224 - Te. 4349-1500 - San Juan 141 , (C1063ACY) CABA