May 18, 2013
Messi, Ronaldo change national teams
A curious campaign of a mobile phones company in India showed Lionel Messi wearing Brazil’s national football team shirt number 10, while Cristiano Ronaldo wears Argentina’s 7.
Under the slogan “keep your number, change your network,” the agency plays with the Argentine and Portuguese players who maintain their shirt number, but change their national team.
The ad had a great impact in Spain, where it was published in several media. Although it is an original campaign, the players have not given their opinion about it yet and they could file a complaint within the next hours due the unauthorized use of their image.