December 11, 2017

Maia Bullrich, TV production consultant

Friday, June 16, 2017

Miami nice

By Sorrel Moseley-Williams
For The Herald

Age: 36
Lives: Miami, USA
From: Buenos Aires
Education: Marketing communication and visual arts degree at Emerson College, Boston
Profession: TV production consultant
Currently reading: Ham on Rye
Just seen: Collateral Beauty
Gadget: My phone


Given that her three siblings had all, curiously, relocated to Miami for various reasons, it was a no-brainer for TV producer Maia Bullrich to up sticks from Buenos Aires and also head to Florida when the opportunity presented itself. She has lived in Miami with her husband and daughter for the past four years.

Maia says: “I studied at Emerson College in Boston between 2002 and 2006 and lived there before returning to Buenos Aires. I was working at Fox Life and Utilissima TV channels back in Argentina, so I was already known for my work there when I got the call from another TV producer that was restructuring its team in 2012.”

No brainer

“Besides being a tempting work offer, as it happens, all three siblings live in Miami so it was a great opportunity for the four of us to reside in the same city. My brother works for an energy consultancy (firm), while my sisters work in finance and in journalism. It’s pretty crazy that we are all based here — and in fact last Tuesday, my mum arrived for good!”

The job, the lifestyle, her family already in place — there was no need for Maia to take too long about making a decision to move.

She says: “I didn’t think twice about moving as I’ve been visiting Miami since 1996 when my first sibling came here — I’ve been here quite a lot! I really did want to be here plus I loved the job offer proposal, so I felt I had to take advantage of that. Plus, I was in a relationship at the time and the two of us were up for a change. We were both equally convinced that we should make the move.”

Latin rhythm

Living and breathing Boston for four years is not the same as visiting tropical Miami on holiday, so Maia had to adapt to a different pace when she relocated.

She says: “I had lived in Boston and that is a very American city with its own rhythm and Miami, as a Latin American conglomerate, is pretty different. I was expecting the structure that Boston has but found something very unstructured! Miami isn’t really the US and a lot of people don’t even speak English as we all communicate in Spanish here.

“The biggest cultural difference I had to get used to, though, was the fact that although Miami is full of Latin Americans and we speak the same language, we don’t actually have the same customs. When it came to putting down firm roots and forming friendships, it was actually quite difficult.

“I used to have close ties with my colleagues in Buenos Aires; they weren’t necessarily friends but we knew what was going on in each other’s lives. Here, on the contrary, the dynamic was a lot cooler. Despite the fact that we were all Latin Americans working together, everyone respected that North American professionalism, more so than in Argentina. The producer’s headquarters was based in California and even though it was a company that worked closely with Latin America, it was still very North American and that culture in the office was strong.”

Easy access

Originally based in Boston for her studies, the move to Miami has seen the TV production consultant and stay-at-home mother reside in one specific zone of the vibrant Florida city.

Maia says: “I live in an apartment in the centre of Miami, called simply enough Midtown. We based ourselves in this zone as my office was close by and I wanted to be able to walk — and not drive — to work. We liked the area a lot, as it’s easily accessible to a lot of area in the city. It’s a young neighbourhood with young people and families — we like it a lot.

“I go to the park with my daughter and as there are lot of condos in this zone, everyone goes there; we’ve made friends and generated a community. Both my best friends here are Brazilian though we also have Argentine friends as well as some from Italy and France; there’s a big European community. We go out for dinner and lots of friends have children too, so we tend to get involved with kid-friendly activities. Eat, drink and go out with the children! And, at least once a weekend, we get to the beach.

“Although it can be very hot, living in a permanent state of vacation thanks to the climate is a pleasure. It’s always sunny and rarely rains, so we often go to Margaret Pace Park, next to a bay, which is very green and has lots of games for kids as well as dogs. Plus, it’s just three blocks from my house!”

California dreaming

With many years living in the US under her belt, the TV production consultant has travelled around the country but a trip to the West Coast made a particular impact. Maia says: “I have a great memory of going to California 20 years ago. It left the best impression and had a lot of mountains, forests, desert, beach and that’s what I miss about Argentina, the four marked seasons and the mixture of places. On that trip, I went to Los Angeles, Big Sur, San Diego and San Francisco. I loved Big Sur as it combines cliffs with pine forests and the coastline, which was amazing. Miami can be quite samey.”

As for her most North American characteristic, Maia is all about organisation and order these days. She adds: “I used to be very casual but now I like things to be done properly. I respect the reason one has to do these things and why we do them in a particular way. Take transit laws, for example, and also being on time, respecting schedules and appointments.”

While Maia is fortunate enough to have her immediate family around her — “we get together on Sundays and we try to maintain that custom with an asado” — there are a few elements of her motherland that she misses.

She says: “Cosmopolitan Buenos Aires and going out there. Everything closes so very early in Miami. And, I still believe that the colour of the sky in Buenos Aires has a shade of blue that doesn’t exist anywhere else in the world.”


  • Increase font size Decrease font sizeSize
  • Email article
  • Print
  • Share
    1. Vote
    2. Not interesting Little interesting Interesting Very interesting Indispensable

  • Increase font size Decrease font size
  • mail
  • Print

    ámbito financiero    Docsalud    

Edition No. 5055 - This publication is a property of NEFIR S.A. -RNPI Nº 5343955 - Issn 1852 - 9224 - Te. 4349-1500 - San Juan 141 , (C1063ACY) CABA - Director Perdiodístico: Ricardo Daloia