CFK: ‘The power of state propaganda is insignificant compared to private advertising’
President Cristina Fernández de Kirchner announced today a plan to lower value added tax charged to graphic media in order to help “little media companies,” while criticizing journalistic monopolies and the way private publicity distorts “plural and free press.”
“No matter what some people may say, the power of state propaganda is insignificant compared to the power of private advertising,” the head of state said during a conference at the bicentennial museum in downtown Buenos Aires City.
“Last year, 30 billion pesos were spent in private advertising, way more than official propaganda. Media conglomerates captured most of it, and this compromises the way information is delivered,” she added.
Ms Kirchner then announced a plan to lower value added tax charged to graphic media, in order to help “small business to survive.”
Companies who earn up to 63 million pesos will have to pay just a 2.5 percent value added tax (IVA), while the ones who earn between 63 and 126 million pesos will pay IVA for 5% IVA, and the ones who earn more than 126 million pesos will pay a 10.5%.
“Free press and plurality are granted by helping the little ones survive,” CFK said.
The President made two other media-related announcements: the creation of SIFEMA, a nationwide system to measure TV and radio ratings, and the inauguration of state-run news agency Télam’s new offices.
As Cristina described, SIFEMA (Federal System of Audience Measurement) is being prepared by 11 public universities throughout the country, and will “measure true audience levels” with a “scientific method.”
“SIFEMA will be applied scientifically to reveal what argentines really like. A huge step from the phone call system used today,” CFK explained.
Ms Kirchner then highlighted the inauguration of Télam’s new offices, which gather all sectors of the news agency together in one building and help improve a “public, plural service.”
While speaking of national communication systems, the President also announced an increase in subsidies towards movie producers, in front of local celebrities such as Pablo Echarri, present at the bicentennial museum.
“It’s very important to have our own cinema, our own culture. This government will continue supporting local actors, local directors and local producers,” Cristina said.