October 30, 2014
Mafalda's creator 'Quino' wins Prince of Asturias Award
Creator of the Mafalda comic character Joaquín Salvador Lavado Tejón has been conferred with the 2014 Prince of Asturias Award for Communication and Humanities.
Better known for his pen name “Quino”, Lavado was among the favorites to win the international prize along with Mexican journalist Jacobo Zabludovsky and Spanish philosopher Emilio Lledó.
“Marking the 50th anniversary of Mafalda’s birth, the lucid messages of Quino prevail for having combined with wisdom simplicity in drawing with the depth of his thinking,” Director of the Cervantes Institute and chairman of the jury that granted the Argentine cartoonist the award Víctor García de la Concha said today.
The first Mafalda comic book was released on September 29 1964 as part of the Primera Plana de Buenos Aires magazine, featuring a six-year-old girl who reflects on Argentina’s middle class, culture and world peace. Translated into 30 languages, Mafalda ran till 1973.
The Jury considered Quino’s creation has provided him with “international reputation,” becoming the “main character of his creative work.”
France’s Joseph Pérez received the Prince of Asturias Award for Social Sciences while United States’ Frank Gehry won the Prince of Asturias Award of Arts this year.
American photographer Annie Leibovitz received the Communication and Humanities distinction in 2013.