September 2, 2014
‘The survey tends to represent all Argentina’
Present at the Book Fair presentation was the survey’s director Hilario Moreno, dubbed by Calcagno “the other father of this survey.” Moreno took a few minutes to talk to the Herald and explain some in-depth aspects of the survey.
What was the criterion while creating the questionnaire?
The questionnaire was generated based on previous experiences. One of them was the Argentine National System of Cultural Consumption, but we also based it on international Spanish-speaking experiences… Then we organized all those indicators on thematic sectors, creating a gigantic excel document (that derived) in a seven-chapter questionnaire.
How did you ensure total population representativity in the sample?
For the survey’s sample we followed the statistic methodology: a random sample. We stratified the country in six regions, so as to have representativity in a regional level and then be able to compare what’s happening in Buenos Aires, in the country’s North West, North East, Patagonia, etc. We also measured socio-economic levels. The survey tends to represent the entire Argentine social structure. (To guarantee) the survey’s randomness we hired Augusto Hoszowski, a specialized mathematician recommended by the UNSAM (Universidad Nacional de San Martín).
Were there any faults in the survey?
Yes. For example, we forgot to ask how much the user spends on cable TV. And, to be honest, when we were putting together the indicator for cultural expenses, cable TV subscription is one of the largest —as much as internet subscription — we didn’t contemplate it. We have other things too, there are a lot of things to criticize, Carlos Ulanovski made an interesting contribution in this aspect.