April 24, 2014
Audi’s summer experience
Audi has recently introduced its summer 2012-13 strategy with Audi Space in Pinamar, Mantra Beach Club in Punta del Este, and Aldo Sessa’s photographic exhibition at the Fortabat Museum.
During the presentation, Audi Argentina CEO Conrad Whittstatt made a review of 2012, noting that the brand had another record year in sales with an even greater volume than in 2011, and hoping to end this year with about 6,000 units sold, which would represent a year-on-year increase of 20 percent.
Likewise, Whittstatt commented on the expansion of the dealer network and the construction of Audi’s most southern dealership which is currently under work in Río Grande, Tierra del Fuego province, following the brand’s new construction regulations.
Furthermore, Audi Argentina Marketing Manager Gonzalo Cassina described the brand’s action plan for the 2012/13 summer during a presentation ceremony held at the Fortabat Museum.
Cassina stressed that "Audi Space in Pinamar will be present for the second consecutive year, this time with a renewed 3,000m2 stand placed at the heart of the coastal city. Thus, all fans of Audi will have the opportunity to learn about the new releases hitting the domestic market such as the Audi A1 Sportback, Audi Q5 and the avant premiere of the new Audi A3. In addition, all visitors will be able to test all the models available in Argentina."
Also, the brand's customers will be able to enjoy a series of events which will be staged at the “Harándel Audi Space.”
Cassina also revealed that “Audi will be present in Punta del Este as the main sponsor of the Mantra Beach Club, where the brand will display all its novelties in a remarkable exhibition that will include the avant-premiere of the new Audi A3. Also, visitors can take test drives of the Q3 and A1 Sportback models. Plus, brand customers will have access to special benefits in the services provided at the beach club, plus discounts at the renowned Pez Negro restaurant.”
To end, Cassina mentioned that “also in Buenos Aires, and throughout the whole summer season, Audi will be sponsoring great photographer Aldo Sessa and his exclusive exhibition at the Fortabat Museum”. Running until March 16, visitors will be able to see there the new Audi Q3 as well to test the recently launched Audi A1 Sportback.