Bolivia will be producing the new soda "Coca Colla", a coca-leaves-based drink. The leaves are grown in Cochabamba Tropics, in Bolivia, according to Vice-Minister of Coca and Integrated Development Jerónimo Meneses.

The bottle, with the label "Coca Colla", was presented to the press by Meneses, who assures that "the product will be for sale soon." The Cochabamba tropics will be the home for producing the drink: this is where most of the illegal growing of coca leaves takes place. "‘Coca Colla' will be part of the industrialization of coca production," the minister explained.

A recent report published by the United Nations Office on Drugs and Crime declares that Bolivia produced around 54.000 tons of coca in approximately 30.200 hectares in La Paz and Cochabamba departments in 2008.

Law N° 1008 of the Regime Applicable to Coca and Controlled Substances limits legal coca cultivation to 12000 hectares. However, Evo Morales' administration plans to modify this law in the upcoming Plurinational Legislative Assembly, which starts its session on January: Bolivian President is seeking ways to broaden the limit up to 20.000 hectares.

Anti-drug law only allows certain activities related to coca, such as the "acullicu" (coca chewing), drinking coca mate and using coca for medical purposes.